Most likely, we are all familiar with this commercial. The progression of the ad is very simple and involves a few different cast members who are in mid-work day, and seem to be lagging. They appear sleepy, tired and look as if they wished they were in bed. The protagonist of the ad is a good looking guy, who appears to work in an average office. He narrates the procession of the day as if he was stepping into the lives of his co-workers. He refers to people who are having a groggy day, who run for coffee and soda to fend off tiredness, and then the camera focuses on a close up, head shot of his face. He then lifts the bottle and holds it next to his face, and then a close up, single shot of just the bottle in his hand. After introducing the drink he again enters the lives of his co-workers, and they implicitly look more revived, appearing to be more happy and energetic. Through out the commercial, the narrator speaks with a matter of fact tone of voice. Through narration and the appearance of the happier workers he insinuates that the answer to all of their problems lies within a little bottle of 5 Hour Energy. I feel like this ad is very successful because it aims at an issue that affects many people, especially students. Being physically exhausted is not fun, and the idea of feeling better when you have keep going, for about two bucks, sounds like a great deal. It's also interesting that the price is never mentioned, because we all know how priceless it is to feel good.
Ubiquity by definition, according to Mirram-Webster, means: presence everywhere or in many places especially simultaneously, or omnipresent. In advertising, ubiquity can take many forms. If could mean familiarity, funny, quirky, helpful, necessary, indulgent; it could apply to any meaning. An idea could also be omnipresent by being printed in magazine, newspaper, and billboards; and broadcast on television, radio, cable, film, and the Internet. Ideas can also be ubiquitous, appealing to many people in a certain geographic location, demographic location, or both. I feel like the 5 Hour Energy drink does a good job of all of the above.
When referring to this ad, ubiquity has many different applications. First and foremost, as I mentioned above, appealing to the tired masses is very clever. Most people experience some form of exhaustion at some point in their lives. The ubiquity here refers to everyone's feeling of exhaustion. The ad also cleverly places the scene in an office setting which could be thought of to many as a place of monotony and boredom. The add is also ubiquitously placed in many different advertising venues as mentioned above. In any given day you could wake up to your radio alarm, hear the ad; get in your car on the way to work or school and hear the ad, and possibly see a billboard on your way as well. You might see that familiar little bottle at the gas station, the grocery store, in the previews of a movie, during a TV commercial, on your web browser, and most notably, as an ad on Hulu. If this isn't a good example of omnipresent, I don't know what is! Also, I don't think I have ever seen another add for this product, which makes it even more familiar and constant. When I feel tired, I think of 5 Hour Energy and that cozy commercial of energized, productive people, and I want a bottle! The producers of this commercial have succeeded in creating a presence that appeals to many and continues to make the company profit.
http://www.youtube.com/watch?v=X8Sq25eToVo&feature=related
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